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A lifetime of partyesonline laughter at the bridal shop cheapweddingesfromchina just a day As i enter a young bride to be is having a twirl in a beautiful fairy tale dress complete with skirts of ballerina proportions and beaming from ear to ear.This truly is a place of wonder where dreams really do come true.Sharon higgs is the entrepreneur behind just a day.She started the business 20 years ago in little clacton before she spotted an opportunity for a second shop at Number 8Norwich road in ipswich(When she was popping into orwell motorcycles to buy a service kit for her suzuki gsxr750 motorcycle but that is another story. )Last year her business moved again, this time just a few doors along into a newly created shop where once stood the hare and hounds pub, and which william coe of coe's had bought with the intention of leasing.He gave sharon first refusal and she jumped at the chance. "This is fabulous;William has done us proud,"She says. "I still have to pinch myself when i put my key in the door each morning. "Before opening her original shop, sharon had been a sales rep in the motor trade, but a family bereavement made her think again about her career choice and she decided she wanted to do something for herself, something that she could enjoy.One of her favourite places to shop was a small boutique in little clacton and when the shop next door became available she decided to take the plunge and start selling wedding dresses. "So, i handed in my notice and i took on this diddly little shop which had two rooms, one 12ft wide by 12 ft and the other 12ft by 10ft and started selling a make of gowns called sweetheart.We only opened three days a week and i had to borrow my mother in law's car to get there because i couldn't afford one of my own. "Right from the start i dedicated myself to customer service and, well, away it went and i couldn't believe it. "She ran the shop by herself for four years before that life changing day when she rode her motorbike to ipswich and spotted a vacant shop in Norwich road which has been a wedding shop before and she knew she had to have it.Despite having a very young daughter, sharon managed to run both shops for a year before concentrating all her efforts in ipswich and closing her boutique in little clacton. "Number 8(Norwich road)Grew like mad and went beyond anything i ever expected,"Said sharon. "We took on other makes of gown to give us a better range, and started taking designer dresses too.I never saw myself as a big retailer i just want to give every girl the chance of wearing that dress.People often say to me 'oh you must love wedding dresses' and i do, they are lovely and i do think they are special, but i am not in love with them.What i really love about my job is that i make every girl feel absolutely amazing and i love to see her standing there, so excited.Perhaps it's a girl who doesn't have a huge amount of confidence but when she puts her dress on she has that confidence and knows she looks amazing. "As the business grew so sharon expanded her range even further and started to get herself noticed in the highest circles of her trade and in 2003 was named bridal retailer of the year chosen from 1, 500 bridal shops in the uk. "I couldn't believe we were even nominated,"She says, clearly still touched at the memory. "I went to work one day and got a call from the british bridal awards to make sure we were going to the awards ceremony because we had been nominated.We won.This was the industry saying to me this is how good we think you are at what you are doing, and i couldn't believe it. "Four years ago sharon decided that perhaps it was time to find larger premises and refresh the brand.She and her husband cyrus had been on a few city breaks and had taken the opportunity to explore some state of the art shopping centres and retail outlets and she realised she needed to adapt her shop to offer a more modern retail experience. "Sometimes you have to look at your business and see whether you need to step it up, and we felt we did.Although we dress women of all ages, our core clientele are of an age where they are always looking at new ways of doing things and so we decided to move with the times. "Out went 'directory' advertising and in came twitter and facebook, easy payment plans and to top it all, sharon searched for a new home for her boutique, where she could offer private fitting rooms to help give brides to be an even more dedicated personal service.The old shop was getting tired and needed a lot of work so sharon started to look for something new.She had heard that the hare and hounds former pub was up for sale but felt it was too big for her business, with its cellars and upstairs rooms.When william coe decided to invest and offer her the ground floor, however, she couldn't resist. "We were really lucky.I didn't want to move from norwich road, we have been here for 17 years and it suits us.A lot of people think we are part of coe's now;We are not, we are just tenants but you would be surprised how many people argue the toss with us and tell us we are part of coe's! "The new shop allows sharon to stock up to 90 wedding dresses and more than 100 bridesmaids dresses along with all the finery to go with them from veils to tiaras, shoes and the latest in shrugs and wraps all reflecting the latest styles. "Wedding dresses have changed so much i've seen long sleeves, short sleeves, no sleeves,"She laughs. "The style at the moment the bustier is very classic, very audrey hepburn and at the moment the fashion is for lace caplets which are just stunning. "The range, and the huge private fitting rooms, are all part evening dresses australia online of sharon's commitment to customer service and she is also proud that her team share her vision. "The girls here work with the dresses every day and they understand what styles suit certain figures.We all think our bums are too big but in the right dress, that is not a problem.Often our brides have an idea of what they want but once they have tried on a few different styles, and with our help, they will find the perfect dress for them which might be nothing like the one they had in mind.Sometimes a second opinion makes all the difference and like i said, what i love about my job is making every girl feel amazing. "I still love my job and look forward to coming into work.It is a very enthusiastic place to be and there is lots of laughter, and i think that is lovely.I feel a bit like a second mum to some of my brides, because often they pop in for a chat and keep us up to date on what's happening and my daughter feels like she has to share me a bit but she doesn't mind really.